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爱慕荣获德国设计大奖! German Design Award Goes To Crossboundaries

又拿奖了!Crossboundaries的经典项目爱慕时尚工厂荣获德国设计委员会优秀交流建筑设计奖


Great News! Crossboundaries' project Aimer Lingerie Factory

won the Excellent Communication Design Award in Architecture by German Design Council



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德国设计奖是?

What is German Design Award? 

德国设计奖德国设计委员会颁发,该委员会是德国品牌及设计领域的专家团体。委员会受最高权力机构委托,代表德国设计行业最新发展。1953 年,在德国联邦议院(德国议会下院)的倡议下,德国设计委员会成立,全方位支持设计业,一贯致力于通过设计创造附加品牌价值


The German Design Council, the expert for brand and design in Germany, bestows the German Design Award. Commissioned by the highest authority to represent new developments in the German design industry. Established on the initiative of the German Bundestag (the lower house of German parliament) as a foundation in 1953, it supports the industry in all matters consistently aimed at generating an added brand value through design. 


德国设计奖 - 爱慕

German Design Award - Aimer

在选拔获奖作品方面,大赛所设标准最高:鉴于提名流程与众不同,只有那些因设计质量脱颖而出的产品和通信设计作品才会受邀参赛。


The German Design Award sets the highest standards when it comes to selecting the prize-winners: in the nomination process, panels of experts from the German Design Council invite only thoseproducts and communication design services to participate in the competition that demonstrably set themselves apart from their competitors thanks to their design quality.


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the design is based on four key points

我们的设计基于四个要点

整体性:一个单体外立面囊括了不同功能区,增强了企业形象  

功能性:良好合理的设计最大化了

功能共享性:一个共享平台置入到建筑中,成为内部景观的同时,提供了一个让不同区域和人员

沟通的平台可呼吸性:一个容纳空气、阳光和植物的建筑,赋予大楼生命力

Unity: a single façade houses the different functions reinforcing the company image. 

Functionality: rational volumes maximize efficiency. Connectivity: a platform inserted as an inner landscape connecting all the areas and aiding communication. Breath: Creating retreat and life within the core of the building, crossing it with air, light and greenery.


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